Restructuring a preschool’s website content to boost online presence.

The Process

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Initial Call

I had an initial call with the school director to talk about their needs and discuss their pain points with the website. They mentioned the following:

• The pages are unorganized and makes it difficult to update the content
• The website isn’t intuitive and parents do not know where to navigate when they want to take action or do research about the school.
• There isn’t a way to highlight the programs available.

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Organizing the Data

I extracted the content from each section of the website and conducted a card-sort to gain other viewpoints on the structure of the current website. 

Then I asked a pool of parents to categorize cards into different groups that make sense to them. As an open card sort, participants generated their own categories. 

The participant’s results included:

• 3 categories that rated 80% or higher in similarity were Classes, Help Our School and Covid-19 Response.
• About and Admissions scored between 60%-70% and the participants believed that some of the items could be interchangeable between the two sections. 

This activity was insightful and was used as a data source to consider the overall evaluation of the website. Using this data as well as other criteria and my own intuition helped me create a proposed design.

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Creating a Sitemap

I called the school director with the initial proposal. The section in gray were areas that needed confirmation. With the information I gathered from the card sort, the initial proposal and the call - I was able to move on to produce a final site map and wireframe.

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Final Sitemap and Wireframe

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The Results

‍I assisted St. Mark's Preschool and Kindergarten with their information architecture by identifying what types of information is needed, so that they can produce an organized and revised website. I created a plan to pull their content together in one seamless document. Overall, they want to create a community that fosters growth for their students and they want to have a website to represent that. My assistance with this project helped target their pain points and navigate them in the right direction.